ORTSMOUTH

This poster is currently appearing on a number of tubes and trains throughout London:

It’s to advertise Portsmouth as a tourist destination. They describe Portsmouth as “the waterfront city”, which considering the fact we live on a relatively small island perhaps isn’t a brilliant way to differenciate one seaside town from any other.

In fact, they don’t really seem particularly confident in the “waterfront city” concept – the URL mentioned in the advert (thewaterfrontcity.co.uk) redirects straight to the Visit Portsmouth website which makes you wonder why they bothered.

The poster features a picture of the Spinnaker Tower:

Soaring 170 metres above Portsmouth Harbour and the Solent, the Spinnaker Tower is taller than the London Eye, Blackpool Tower and Big Ben and has already established itself as a national icon for Britain.

A world class visitor attraction, the much-admired, elegant viewing Tower stands proud over one of the most fascinating seascapes in the world. Situated on the waterfront at Gunwharf Quays, it offers amazing 350º panoramic views of Portsmouth Harbour, the South coast and the Isle of Wight, with views stretching out for up to 23 miles – breathtaking by day and a glittering sea of lights by night.

Here, the Spinnaker Tower has been employed as the “P” at the beginning of “Portsmouth”:

It does look a bit like a “P” I suppose, but the positioning of “ortsmouth” next to the tower dilutes the impact in my view. The “ortsmouth” is too high, too far removed from the tower. It doesn’t really read as a “P”. It definitely doesn’t read as “Portsmouth”. It just looks like a picture of a tower and the meaningless word “ortsmouth” floating nearby.

They didn’t even bother to use the P/tower idea consistently throughout the poster. Here they went with some sort of sun/moon treatment of the “o”:

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