Boring 2010 sprang to life when Mr. Ward heard that an event called the Interesting Conference had been canceled, and he sent out a joke tweet about the need to have a Boring Conference instead. He was taken aback when dozens of people responded enthusiastically.

Soon, he was hatching plans for the first-ever meet-up of the like-mindedly mundane. The first 50 tickets for Boring 2010 sold in seven minutes.

“I guess the joke is on me,” said the laid-back Mr. Ward. “I’ve created this trap and there’s no way out.”

An article from the Wall Street Journal about Boring 2010

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